Now is the time for businesses to make a decision to get
online. Factors such as the decrease in the number of customers, rise in cost
of fuel, growth in the number of people who shop online, oblige companies to
shape their online presence.
Consumers are also driven to shop online as it is less
expensive to buy your goods online than spending money on the gas and driving
to the stores.
In an article from April 2011 it is mentioned that UK
consumers prefer to make use of e-commerce websites when they take pleasure in
shopping as gasoline prices are rising gradually. A study carried out by the
Institute of Grocery Distribution determined that 52% of consumers in UK will
cut down their shopping journeys if the prices of gas keep on going up.
Rather than driving to the shopping malls, people will
choose to take advantage of the neighborhood shops or buy their groceries and
luxuries by means of online shopping. 33% of the respondents to the study
declared that online shopping would be their alternative in resisting the high
costs of gas.
Derived from these results, plenty of sites are currently
presenting to people opportunities of shopping online. An example is
qpons-r-us.com which is an online coupon website that wishes to supply people
with pleasant shopping experience. An additional example is My Shopping Genie
that hands over various places where you can locate what you are looking for
and also presents you the results according to the price. My Shopping Genie is
a free application that works from your computer and it does the price
comparison for you. It assists you with finding the best deals online.
Study illustrates that with the costs of living increasing,
more people are searching for online coupon websites to obtain the extra
discount off their acquisition. As a result more websites similar to
qpons-r-us.com appear. For that reason My Shopping Genie advises companies to
offer coupons via the application to the consumers of the genie. With the
growth in the number of people who are choosing now shopping online, companies
have huge benefits by having their existence online and offering coupons to
their clients.
Online shopping presents benefits for customers too: time
saving, money saving, broad variety of products and brands to choose from, shop
from home, etc.
Online shopping turns out to be more and more popular. An
editorial from April 2011 illustrates that UK online shoppers spend £ 5.1
billion in March this year which is £ 82 per person. The first quarter of 2011
faced an 18% increase compared with the same period last year.
Ideal Shopping Direct, the independent TV and online
shopping company, testified that its total sales expanded by 13.5% in the last
year. What is fascinating is that the main proportion of its increase comes
from online selling, which increased by 70%.
Mintel, the market research company, forecasts that UK
online clothing sales will increase 60% by 2015. They discovered that in 2010,
34% of UK shoppers bought cloths online compared to only 25% in 2009.
These results demonstrate that companies would profit from
offering to their customers options to shop online. Consequently companies should
invest in the newest online technology and integrate e-commerce into their
marketing strategy.
There are by now a large number of retailers that are
turning to smaller stores or online presence. Some examples are Best Buy,
Wal-Mart, Office Depot. Due to the consumer shift to online shopping, Best Buy
is concentrating on their online sales, while reducing the size of their
stores. Online shopping is going to be a benefit for the company itself but
also for its clients as the lower cost structure permits online retailers to
present lower prices.
The possessors of big shopping malls or other companies
should not be frightened by this revolution but instead should take advantage
of online shopping and integrate it into their marketing strategy. Benefit from
sites such as My Shopping Genie and be open for market changes.
No comments:
Post a Comment